Behind the Bacon
BACON is the acronym for Bad A$$ Checking from One Nevada.
The BACON teaser campaign launched on Aug. 1 with digital billboards along major freeways and roadways in Las Vegas showing single pieces of bacon. Twitter exploded with tweets about the unique design of bacon and the possibility of the boards being hacked. No, the billboards weren’t hacked, but we did have some fun with it and enhance the images with accessories such as a top hat, a shark (in honor of “Shark Week”) and a mustache. The bacon billboards went away for a few days and returned later with the unique hash tag #baconcu. Print ads also ran in the local newspaper showing only pieces of bacon.
A series of three commercials featuring a bacon-obsessed mom cooking up an abundance of bacon to her questioning family will be seen on the local TV stations. The bacon-crazy mother suddenly has time for bacon in the morning, making bacon sandwiches for her husband and bacon burgers for dinner for her son and his friend. Both the father and son have to explain how bacon crazy she is for her new checking account at One Nevada.
For several weeks, a real-life Mr. & Mrs. Bacon, along with their little Bacon Bit, walked around various establishments throughout Las Vegas to see the general public’s reaction to their outrageous bacon costumes. See for yourself what happens when people dress up as bacon and do their regular shopping.
Other ways to get in on the BACON fun include a larger-than-life-sized bacon cutout; where members visiting the branch can take a photo with the bacon, post to One Nevada’s social media sites for a chance to win $250. A Facebook contest is also running, where those who “like” the One Nevada Facebook page can upload a picture of their bacon to win a new grill and a year supply of bacon.
BACON is designed to promote awareness of the checking accounts offered at One Nevada and the benefits of each account. Account types include One Checking, One Checking Rewards, MyChecking, New Start Checking and Essential Checking. All checking accounts include new, free services such as Ca$h Perks (coming soon), a way to earn cash back from the retailers members use most; KeepTrack, a personal financial management tool that pulls of your account information into one convenient overview; free text alerts to members’ mobile phones, a way to receive real-time account alerts.